Founders, Kay Jones and Susie McDowell, two of the top female anglers in the world, organized a group of female anglers to raise funds and awareness for breast cancer and the St. John’s Hospital Foundation’s Women’s Health Care Program in Jackson, WY.

Armed with the finest guides in the Tetons, various pink fishing paraphernalia and custom tied pink flies that score extra points, participants are awarded for the most points, biggest fish, the least fish, as well as spotting various wildlife.

Susie, a breast cancer survivor, and Kay are both passionate philanthropists who recognized the need to support women and their families who are faced with the challenges of cancer treatments and recovery.